Walk through the case one stage at a time.
Challenge
Not every good company is the right strategic partner. Value needs clear ownership, commercial purpose and governance.
My role
Led technology partnerships across AI, media intelligence and digital solutions, from partner research through NDAs, MoUs and commercial discussions.
Approach
Evaluated each partner on strategic fit, capability and value, market access, and ownership and outcomes.
Outcome
Partner research, commercial discussions and NDA and MoU documentation taken forward under one consistent evaluation.
Learning
A signature is a milestone, not the outcome.